http://www.csdevcorp.org: Making a great brochure starts with knowing what you want to say, who you are saying it to, and the solution you bring to the table. These are just a few of the elements that into creating a brochure that "works" for you. Lance Orndorff describes some of those elements, gives an example, and points your non-profit in the right direction when making a brochure for fundraising.
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