Read how emotional marketing is used to create strong customer connections by liquor brands at the emotional marketing blog at: http://602communications.com/site/?p=8293
You will still see a few feature-focused ads like Jameson Whiskey that highlight the quality of the ingredients and the patient distilling, but this Smirnoff ad is more typical. It shows off the cleverness and cunning of the drinker, not the drink.
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