Adgully Report | MTV offers a musical drive through Mumbai roads!

ne more innovation from the iconic brand MTV, in association with Vizeum India, cheers the Mumbai-ites stuck in daily traffic. Traffic jams have become a predictable nightmare across the cities, and Mumbai is no different. Some claim that they spend more than 1/5th of their productive hours in traffic or on roads. In line with its commitment towards music, MTV has literally decided to fill music in the daily lives of the commuters. The innovative OOH campaign designed for Micromax MTV Unplugged combines audio, visual & digital media to bring musical relief to those caught on the roads. MTV's OOH hoardings, located at prominent positions at traffic choked intersections, highlight a unique radio FM frequency -- 90.8 FM. People walking on road, travelling in a car or public transport can tune in to the radio frequency through their car audio (FM) device or personal mobile FM. Once they tune in, they can enjoy the non-stop episodes of Micromax MTV Unplugged and listen to the eclectic mix of artistes featuring in the show. This unique tune-in opportunity will be available through the evening drive time (7PM -- 930PM) through the key arterial roads in Mumbai including SV Road, Linking Road and parts of Western Express Highway. The campaign has been conceptualized by MTV and its media AoR, Vizeum India and executed in partnership with Posterscope, OOH arm of Aegis Media.

Category:

Music

Tags:

• Aditya Swamy
• Aegis Media
• MTV
• MTV unplugged
• S Yesudas
• Vizeum India