Josh Dickey Roles changes one man band

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Uploaded by on Apr 25, 2009

It has been an enormous year of pain at the AP, and I think the recession simply accelerated, said Josh Dickey, deputy entertainment editor, The Associated Press. The AP has made it not secret that it is changing from a provider of print content to newspapers, to a provider of digital content to everyone but newspapers.

The AP stills serves 3,500 newspapers across the world, which is still a big part of its revenue base, but it is not the main part anymore according to Dickey.

The big assumption people make about the AP is it is the way to get your story into the newspaper across the world, explained Dickey. Thats just a smart part of what we do, or a fifth of the total operations. AP Television has become a massive part of our effort. We are not repurposing a lot of the reporting thats being done for AP radio, AP Television and to also serve the print reports, which today is called text, which I prefer to call it news. So we are driving news reports through whatever communication format we are using.

http://mediaguru-mayopr.blogspot.com/
for the best public relations visit:
www.MayoCommunications.com

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