Tourism Excellence - Fostering Innovation

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Uploaded by on Oct 19, 2011

Fostering Innovation

The necessity to understand market demographics and identify sub-segments and to better cater for the experiential needs of these customers, required Zoos Victoria to look at innovative ways of meeting those needs. Zoos Victoria now provides behind-the-scenes tours which are up close and personal, educative and experiential encounters. Nola Cuddy, the Tourism Manager provides an insight into why these tours were created.

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