Branding Dubai - Self-success story

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Uploaded by on Jul 27, 2010

Anna Klingmann is participating in "NATION BUILDERS", a project by Hannah Hurtzig, commissioned by the UAE Pavillion for the 53rd International Art Exhibition -- La Biennale di Venezia, June 7 -- November 22, 2009

"Nation Builders" is based on five public conversations in Dubai & Abu Dhabi, March 2009, featuring key figures in the development of the UAE cultural panorama.
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Conversation: "Branding Dubai: the Al Quoz Cultural District" Mishaal Al Gergawi is Projects and Events Manager at the Dubai Culture & Arts Authority. A former investment banker, Al Gergawi regularly contributes to the new UAE daily The National.
Dr. Anna Klingmann is founder of KLINGMANN Architects, whose BRANDISM®—an approach to merging architecture and branding—a nticipated current global trends. Latest publication: Brandscapes: Architecture in the Experience Economy (MIT Press 2007).

To view the whole video go to: klingmann.tumblr.com/brandingdubai.

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