Boeing Takes to the Cloud with a Solution to Market its Best-Selling Airplane
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Uploaded by windowsazure on Jul 20, 2011
The Boeing 737 is the best-selling airplane in aviation history. With new 737 models continually being developed for the product line, Boeing wanted to create exciting new ways of marketing the aircraft to prospective customers. It turned to Microsoft and Wire Stone, a Microsoft Gold Certified Partner, to create a tool that it calls "Boeing 737 Explained." Based on thousands of high-resolution photographs that are stitched together to create a seamless, immersive presentation, Boeing 737 Explained provides a rich, compelling way for customers to view and understand the plane without needing to actually stand next to one. The tool runs on Windows 7 and is hosted on the Windows Azure cloud platform, using Microsoft Silverlight and Windows Touch technologies, providing users with a dynamic experience, whether viewing it with Microsoft Kinect on a cinema-size screen or Windows Phone.
Case Study: http://www.microsoft.com/casestudies/Windows-Azure/Boeing/Boeing-Takes-to-the...
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