Carlos Brito of AB-InBev: Three Things Make for a Good Leader

For a guy who was so focused on sales, Carlos Brito, MBA '89, learned that the "people side" opened him up to a whole new side of leadership. Recorded: February 14, 2008

Category:

Education

Tags:

• Brito
• View from the Top
• pricing
• execution
• distribution
• leadership
• team
• HR
• InBev
• Pepsi

[stemkowskip]

He's done for the beer business what John Sculley did for Apple.

[qqbob]

What a b.s. trite and banal response; there is "no other side of the coin" unless you mean InBev phasing out all employee and retiree health benefits so they pay essentially the full annual premium, yeah, that's just part of the "new culture"...glad we don't "fit" ! The people who are prospering are upper management, more' new culture'.

[rafapuccinelli]

Words of people that do not fit on this culture. Important to hear people that have prospered on the company, see the other side of the coin!

[qqbob]

More proof ? Production is moving from the Newark brewery under the ruse to handle specialty products at other facilities (no mention of hiring more in those locatons though) and thus reducting the Newark workforce by approximately 100 positions.Translation, we are maximizing our profits to eventually shut down a higher cost brewery to maximize already rich executive salaries and bonuses. Bottom line: 100 families lose the head of household jobs despite years of loyalty. Greed.

[qqbob]

Another b.s. CEO totally concerned about greed, people are fodder to him. I worked for AB for 25 years this guy is an embarrassment and a symbol of what's wrong in the world. Most people working for him can't wait to leave, he better hope the economy doesn't improve.

[Tussinette]

@crazyparty119 : I worked in his company for 3 years, who are you to tell me I don't know what I am talking about ? His girlfriend or his mother ? I just said that where I worked I saw none of the nice words of his speech. And for the "Great man", he sold all his shares and bought them back immediatly just before becoming an American citizen to save on taxes, so he has for sure more success than me, but dude, stop it, he is not mother Tereza...

[crazyparty119]

@Tussinette u have no idea what u r talking about he is a greater man then u will ever be jealous peice of shit stop hating loser

[Tussinette]

Comment in 3 parts :

OMG - I worked 3 years for this company. I cannot be very proud of it as usually talented people quit it after a few months... The real dream of Carlos Brito is the same than all "modern companies" leaders : to have their production in China and their Service centers in India. All these nice words are bullshit.

[Tussinette]

AB-Inbev is a "Fellatiocraty". The management is based on a very simple totallistarism system : pick up people easy to manipulate without any ability, give them a "dream" and a somehow "nice place in the system" and they will die for you as they know they would not get this position in a company where talent is required.

[Tussinette]

Once this is done, hunt costs. Any cost. Do not care if it is good or not on a long term view. What matters is the level of trust of the share holders. If the shares value rises : GOOD. If it goes down, tell your shareholders that you found out why, that everything will be better, with a nice speech it has to work... Poor world... P.S. For more infos about this company I highly recommend you to read this book : Animal Farm - George Orwell.