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Indonesian Cinema - The art of movie advertising

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Uploaded by on Aug 4, 2008

"The art of movie advertising" is an extract from the documentary film "Indonesian Cinema" produced, filmed and edited by Maurizio Borriello.
This documentary explores the universe of Indonesian cinema following the country's most significant political and historical events.
Starting with the era of the Dutch colonialism, and combining stock footage, photos and interviews, the film describes genres, issues and styles, authors, characters, working methods, delving into the effects of politic and religion attitudes, and it tries to decipher representation symbols and patterns, exploring the relations of cinema to the theatre, both traditional and modern, the literature, the fine arts. The director follows attentively also other expressions resulting from the impact of cinema on Indonesian popular culture, like the wandering cinematographs and the hand-painted posters for movie advertising. Finally, the film offers a prospective inside the upcoming Indonesian cinema, providing access to the work of film crews, sets, film studios and film laboratories.



Screenplay Maurizio Borriello
Photography (colour) Maurizio Borriello
Editing Maurizio Borriello
Production Maurizio Borriello
Year of production 2006
Running time 59'
Format MiniDV




Eksplorasi tentang dunia film Indonesia seturut dengan peristiwa-peristiwa politik dan sejarah yang paling penting di negara ini. Film ini adalah kombinasi potongan gambar, foto dan wawancara sejak zaman kolonial Belanda yang menggali sejarah gaya, pencipta, karakter dan sikap politik serta religiusitas para pelakunya.

Sutradara: Maurizio Borriello.
59 menit, dokumenter.

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Uploader Comments (kinoiris)

  • I have seen those posters 0:28 when I was child, the posters are inappropriate

  • hallo @Raisa801, what do you mean with "inappropriate"?

  • thanks a lot. this is a film I made already four years ago when I lived in Indonesia

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All Comments (9)

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  • @kinoiris I mean 0:28-0:52 those posters were inappropriate to be seen by children

  • @aboatofplenty

    Saya pikir bahwa dia orang Itali.

  • i cringed when the poster artist said he only got Rp.27.5k ( $2.5) for every poster he made, thats wayy above the minimal wage. This is really depressing to see such artistry getting rewarded so little

  • Just came across the film and now I'm dying to watch the rest of it. The very first scene in the film was actually shot in my hometown in Malang, East Java. In fact, there were times I sneaked to that cinema (Merdeka) to watch local low-brows film of mid 90s. Ah, good time.

  • Very Nice, a marginal portrait of one of Indonesian art sectros..where u from btw kinoiris?

  • waw this is a nice documentary..

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