Traditional Media Vs. Social Media

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Uploaded by on Mar 4, 2010

Moderated by Erik Deutsch (ExcelPR Group), the Feb 25, 2010 SoCalBio Networking Forum featured a panel of print and broadcast journalists who shared tips on how biotech and device entrepreneurs could use the media to promote their companies and technologies. Panelists were Deborah Crowe (LA Business Journal), Gerri Shaftel (Fox 11 News), James Flanigan (NY Times), Frank Mottek (KNX 1070), and Mark Bernheimer (MediaWorks Resource Group).

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