Merry Doodle. 2010 Agency Christmas Card

Brief: Create a card to help generate buzz for our new agency, as well as involve our staff in an event they'd want to talk about.

Solution: Set aside a 12m by 3m 'doodle wall' in our office then fill it with tweeted messages of goodwill, illustrated live (on webcam) by artist Lizzie Mary Cullen.

We photographed every message and uploaded it to Flickr so people could comment and share it too. And in just 3 days we received thousands of tweets, logged over 2,800 live viewer hours and saw a 632% increase in traffic to our website.

Category:

Howto & Style

Tags:

• blue
• hive
• bluehive
• merry
• doodle
• merrydoodle
• christmas
• card
• christmascard
• twitter
• tweets
• hashtag