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SAP: Three steps to Business byDesign success

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Uploaded by on Dec 10, 2009

During the last two years, SAP's mid-market software as a service (SaaS) product, called Business byDesign, has been plagued by poor planning and a mediocre reputation in the market. At this week's Influencer Summit, the company announced significant steps it is taking to improve the situation.

I asked SAP Senior Vice President, Rainer Zinow, to explain how SAP will bring Business byDesign successfully to market.

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