Pink Ponies: A Case Study
Loading...
Uploaded by relishashley on Jan 12, 2011
In 2010 john st. took on its toughest challenge yet. Make Chelsea Bedano¹s
birthday party a success in an already cluttered birthday market. The
results were astounding.
Credits
Agency: john st.
Creative Director: Angus Tucker, Stephen Jurisic
Art Director: Andrew Livingston
Copywriter: Simon Bruyn
Agency Producer: Michelle Orlando
Production House: Sons and Daughters
Executive Producer: Dan Ford
Line Producer: Belinda Struminger
Director: Andrew Livingston and Simon Bruyn
Director of Photography: Pete Sweeney
Audio House: Vapor Music Group
Audio director: Joey Serlin
Audio engineer: Julian Rudd
Edit house: relish
Editor: Chris Murphy
- 1,206 likes, 24 dislikes
-
Link to this comment:
Top Comments
All Comments (171)
-
Trade book?
-
I would have liked to have seen some Pinterest integration. We can't forget the conversion of pink pony paraphernalia. Better luck next time.
-
Why isn't the mini pony pink? Brand fail.
3 weeks ago 2
-
It didn't 'wow' me
-
PINKIE PIE!!!!!!
-
Where is the follow up campaign?
-
Alles auf den Punkt gebracht.
-
What about the perceptual dissonance between the pink pony theme and the actual pony? I guess it's a consumer cognitive dissonance that cannot be ignored!
-
Pony was not Pink. FAIL
2 months ago 4
- Loading comment...
- 11:26
Confessions of a Disney Employeeby swoozie061,696,368 views
- 3:14
Pink Pony Surprise for Rosie Dale's 5th Happy Birthday Partyby gecheek219,164 views
- 12:06
Truth in Advertisingby slots869,736 views
- 1:40
Old spice 2012 commercials (Terry Crews)by Googamolop1,043,851 views
- 4:30
my little pony - sweetie belle's gumball house surpriseby yummieyumyum87105,678 views
- 4:22
The Whitest Kids U'Know - Happy Birthdayby BeerBrewin144,173 views
- 4:07
WHERE GOOD IDEAS COME FROM by Steven Johnsonby RiverheadBooks2,000,184 views
- 1:28
john st. unignorableby johnst17228,968 views
- 1:21
John St. renamed john st. in Honour of 10th Anniversaryby johnst1726,668 views
- 1:53
Case Study #241: The Sistine Chapelby TheAICP42,755 views
- 1:33
IKEA - Facebook showroomby jimmywulff510,599 views
- 0:49
Smack the Pony - Saying Goodbyeby JanusDeLaAnus460,563 views
- 2:38
When I Grow Up I Wanna Work in Advertisingby kgeiger553,293 views
- 4:29
The Process (a.k.a. Designing The Stop Sign Video) - ORIGINALby TheMimeographer392,112 views
- 0:11
Funny Arabs ruin prayerby Gangstabob7163,015,583 views
- 3:45
My Birthday presentby gemmanhaleigh13,917 views
- 2:42
Bill Hicks on Marketingby richselfdestruct2,944,419 views
- 2:43
Prettiest Pink Pony in Townby GanzVideos300,327 views
- 0:52
I got a horse for my birthday jumping video1by mattcoff23,928 views
How will you maintain brand awareness through 2011? Chelsea's market presence can't possibly coast for a solid year on the strength of this one-and-done event.
BambamJim 1 year ago 60
I like what you're going for here, but can we make the pony bigger and more 'dynamic'?
Thanks.
notspavin 7 months ago 32