Pink Ponies: A Case Study

In 2010 john st. took on its toughest challenge yet. Make Chelsea Bedano¹s
birthday party a success in an already cluttered birthday market. The
results were astounding.

Credits

Agency: john st.
Creative Director: Angus Tucker, Stephen Jurisic
Art Director: Andrew Livingston
Copywriter: Simon Bruyn
Agency Producer: Michelle Orlando
Production House: Sons and Daughters
Executive Producer: Dan Ford
Line Producer: Belinda Struminger
Director: Andrew Livingston and Simon Bruyn
Director of Photography: Pete Sweeney
Audio House: Vapor Music Group
Audio director: Joey Serlin
Audio engineer: Julian Rudd
Edit house: relish
Editor: Chris Murphy

• Category

  Comedy

[Paul Fisher]

I like what you're going for here, but can we make the pony bigger and more 'dynamic'?

Thanks.

[Eric Iverson]

Where's Pinkie Pie when you need her?

[Pinkie Pie]

I'm a pink pony! I could have gone to the party! You should have invited me!

[Pinkie Pie]

Here I am!

[richard norton]

lots of really valuable learnings in this!

[Pinkie Pie]

How'd I get here from googling my name?

[Ana Petre]

sounds like my lectures



[Cece Chan]

My friend is in this hey chloe

[commongivemeanicknam]

they are making fun of the "case movies" that pretty much look all the same. Just in case you didn't get it til today...

[Alecsandra Popa]

Why can't we make the pony pink?

I'm sorry but this pony just doesn't say "fabulous".

[MaybePotatoes]

Pinkie Pie

[sovoissocoollike]

September 7th is my birthday...