Pink Ponies: A Case Study
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Uploaded by relishashley on Jan 12, 2011
In 2010 john st. took on its toughest challenge yet. Make Chelsea Bedano¹s
birthday party a success in an already cluttered birthday market. The
results were astounding.
Credits
Agency: john st.
Creative Director: Angus Tucker, Stephen Jurisic
Art Director: Andrew Livingston
Copywriter: Simon Bruyn
Agency Producer: Michelle Orlando
Production House: Sons and Daughters
Executive Producer: Dan Ford
Line Producer: Belinda Struminger
Director: Andrew Livingston and Simon Bruyn
Director of Photography: Pete Sweeney
Audio House: Vapor Music Group
Audio director: Joey Serlin
Audio engineer: Julian Rudd
Edit house: relish
Editor: Chris Murphy
- 1,156 likes, 22 dislikes
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Top Comments
All Comments (161)
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I'd like to think this is satire, but damn satire - you a coy bitch.
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Love the voice over guy. So emotional.
However.. 8 year olds are not legally allowed to be on FB... was that really the right channel for this target audience?
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all is a pink?
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cupcakes!!!
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ahhh, We are all fools
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Is really unique the way to self promote with this ad! I watched this video at DMA at Boston and the first thing I thought was we all want to show how creative we are but we usually forgot the way to show it to our potential clients! Thanks for the reminder
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Pony is not pink. OFF STRAT!
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"We Create Birthday movements"...
... as in bowel movements?
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Needs more Pinkie Pie.
...AND BALLOONS AND STREAMERS AND SUNDAES AND SARSAPARILLA.
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How will you maintain brand awareness through 2011? Chelsea's market presence can't possibly coast for a solid year on the strength of this one-and-done event.
BambamJim 1 year ago 56
I like what you're going for here, but can we make the pony bigger and more 'dynamic'?
Thanks.
notspavin 5 months ago 26