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Pink Ponies: A Case Study

relishashley relishashley·1 video
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Uploaded on Jan 12, 2011

In 2010 john st. took on its toughest challenge yet. Make Chelsea Bedano¹s
birthday party a success in an already cluttered birthday market. The
results were astounding.

Credits

Agency: john st.
Creative Director: Angus Tucker, Stephen Jurisic
Art Director: Andrew Livingston
Copywriter: Simon Bruyn
Agency Producer: Michelle Orlando
Production House: Sons and Daughters
Executive Producer: Dan Ford
Line Producer: Belinda Struminger
Director: Andrew Livingston and Simon Bruyn
Director of Photography: Pete Sweeney
Audio House: Vapor Music Group
Audio director: Joey Serlin
Audio engineer: Julian Rudd
Edit house: relish
Editor: Chris Murphy

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Top Comments

  • Paul Fisher

    I like what you're going for here, but can we make the pony bigger and more 'dynamic'?

    Thanks.

    · 72

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  • Eric Iverson

    Where's Pinkie Pie when you need her?

    · 17

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All Comments (193)

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  • Pinkie Pie

    I'm a pink pony! I could have gone to the party! You should have invited me!

    ·

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  • Pinkie Pie

    Here I am!

    ·

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    in reply to Eric Iverson (Show the comment)
  • richard norton

    lots of really valuable learnings in this!

    ·

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  • Pinkie Pie

    How'd I get here from googling my name?

    ·

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  • Ana Petre

    sounds like my lectures

    

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  • Cece Chan

    My friend is in this hey chloe

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  • commongivemeanicknam

    they are making fun of the "case movies" that pretty much look all the same. Just in case you didn't get it til today...

    · 2

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    in reply to vaishu balu (Show the comment)
  • Alecsandra Popa

    Why can't we make the pony pink?

    I'm sorry but this pony just doesn't say "fabulous".

    · 3

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  • MaybePotatoes

    Pinkie Pie

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  • sovoissocoollike

    September 7th is my birthday...

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