Fridge Magnet
DATE 13/10/2008
MEDIA TYPE Television
Agency IIBBDO, Dublin
Creatives Pat Hamill
Creatives Mark Nutley
Agency Producer Onagh Carolan
Production Sonny, London
Director Fredrik Bond
Producer Ran Holst
Director Of Photography Crille Forsbaerg
Editor Tim Thornton-Allan
Post Production MPC, London
Post Production Marshall Street Editors, London DESCRIPTION
Ads for the black stuff are never disappointing, and this literal number from Fredrik Bond is no exception. A Guinness van becomes attractive to all things refrigerated as boozy city-folk look on at the resulting chaos. A simple pun (fridge magnet - attracts fridges) that achieves greatness through its execution, this is top work from Dublin's IIBBDO and London's Sonny.
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