Better Demonstrate Your Value: Sell to the Purchase Cycle

There is a simple, powerful way to communicate the value of your work: show clients how you can impact each step of the purchase cycle. Brent Hodgins explains, in this brief video from Mirren¹s workshop at TBWA\Chiat\Day, how tying results to the purchase cycle how is a persuasive for converting clients and prospects.

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Education

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• Clip9
• FINAL
• 2010NYWorkshop
• ProcurementGatekeeper
• 122010