Munich is one of the leading cities in its attempts to increase bicycle use in the urban transportation system. A large part of its campaign is dedicated to the marketing of cycling. As known in the academic literature, behavioural changes is achieved mostly to changing believe systems and emotions. Something, the car industry is very much in to.
This short video was made to find out how Munich is doing this and what others can learn. It is used in the context of Dutch transport planning, where the ideas are stimulating discussions on how we can use marketing better in transport planning practices.