Upload

Loading icon Loading...

This video is unavailable.

Campaign "Radlhauptstadt München": Using emotional markers.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to like Marco te Brömmelstroet's video.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to dislike Marco te Brömmelstroet's video.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to add Marco te Brömmelstroet's video to your playlist.

Uploaded on Dec 14, 2010

Munich is one of the leading cities in its attempts to increase bicycle use in the urban transportation system. A large part of its campaign is dedicated to the marketing of cycling. As known in the academic literature, behavioural changes is achieved mostly to changing believe systems and emotions. Something, the car industry is very much in to.

This short video was made to find out how Munich is doing this and what others can learn. It is used in the context of Dutch transport planning, where the ideas are stimulating discussions on how we can use marketing better in transport planning practices.

The movie is made for the blog: http://www.muenchenierung.tk

Loading icon Loading...

Loading icon Loading...

Loading icon Loading...

Loading icon Loading...

Ratings have been disabled for this video.
Rating is available when the video has been rented.
This feature is not available right now. Please try again later.

Loading icon Loading...

Advertisement
Loading...
Working...
to add this to Watch Later

Add to