"The business experts from ... ABS actually were able to recognize that we had changed our original game plan. There was fear in the ranks from my sales team all the way up to me that we could not sell at proper pricing any longer. I knew that we had to try to increase productivity, but the mood was so poor that it was very difficult to drive that. So we started to fool around with the pricing, and think that we could actually recover by selling volume versus our profit points. That consultant proved to us that by going with a stronger personality and attitude with value we could actually
maintain what we had before. The companies in the industry were actually failing, and we were able to play off their failures and become a safer, better choice."
Joe Percario
General Contractor
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