Speaker Quinn, Council Member Mendez and NYC & Co George Frititta announce LGBT Tourism Campaign

City Council Speaker Christine C. Quinn and NYC & Company CEO George Fertitta today announced the Citys first-ever integrated marketing and communications campaign to promote gay travel to New York City, a yearlong initiative to commemorate the 40th anniversary of the Stonewall Riots. Through an international and domestic print, outdoor, Web, and communications campaign, the Rainbow Pilgrimage will showcase New York Citys vibrancy while highlighting its reputation as a gay- and lesbian-friendly travel destination. It will emphasize a visit to the destination as a rite of passage for the gay and lesbian traveler. In addition, through a relationship with Travelocity, Rainbow Pilgrimage travel packages, bookable at nycgo.com/gay, will be available for the LGBT community to book trips to New York City throughout the year. The announcement took place at NYC & Companys Official NYC Information Center in Midtown Manhattan.

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