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Using Metrics to Make Editorial Decisions-Christine Montgomery

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Uploaded on Jan 13, 2012

Christine Montgomery, chief digital officer at the Center for Public Integrity, talks about making editorial decisions based on what audiences like, as revealed by metrics. A speaker at the Executive Roundtable on Digital Journalism Ethics at Santa Clara University in December 2011, Montgomery reflects on the impact of new metrics available in digital media: their granularity, their availability in real time, and their accessibility to everyone in the organization. The roundtable was co-sponsored by the Markkula Center for Applied Ethics and the Online News Association.

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