Center for Communication and MEDIA CITY Present: Douglas Rushkoff: "Program or Be Programmed"
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Uploaded by centerforcomm on May 3, 2011
Media theorist, techno-visionary and author, Douglas Rushkoff, asks the question: Do we direct technology, or do we let ourselves be directed by it and those who have mastered it? "Choose the former," says Rushkoff, "and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you will get to make." Rushkoff picks up where Marshall McLuhan left off, helping readers to recognize programming as the new literacy, and as a template through which we can see beyond long held social conventions and power structures. Hear from Rushkoff on his ten commands: guidelines to navigate the digital universe.
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