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Chapter 1: Section 2: What is Interactive Marketing

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Uploaded by on Jun 15, 2011

Interactive (internet or inbound) marketing encompasses the use of social media, online video, search engine optimization, mobile marketing, paid placements, email marketing, and displayed ads.

Jeen-Su Lim. Handbook of Social Media Marketing: Five Principles of Online and Social Network Interactivity

Available at ... http://www.amazon.com/dp/B0053HPYY2

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