The Weatherproof outerwear company removed their unauthorized Barack Obama billboard in Times Square New York City and replaced the location with a new presidential themed design using an image of Mount Rushmore which features sculptures of George Washington, Thomas Jefferson, Theodore Roosevelt, and Abraham Lincoln for there add campaign.
The original billboard — Weatherproofs, that is — uses an Associated Press news photo from Obamas trip to China. It features Obama standing by the Great Wall, wearing a Weatherproof jacket, with the tag line: A Leader in Style.
Weatherproof had purchased the right to use the photo, but the agreement required the company to seek any necessary clearances for use. A White House lawyer contacted the company on Jan. 8 and asked that they remove the billboard.
Ryan Janek Wolowski
New York City
February 4th 2010
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