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"Time hai!" or "It's Time!"- Short Film for Sonata Watches

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Uploaded by on Oct 8, 2006

Sonata - Ghadi Nahi Khushali
(It's not a watch, it's prosperity)

A short film i made for a range of low-cost watches, made by sonata (an offshoot of titan) that was targeted at rural audiences in U.P., M.P. and Bihar. The film recieved high recall ratings in research and was followed by a spurt in sales in those markets.

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