Webelow Wear Polar Ice Caps Shirt

Webelow Wear(WW) is using high tech thermochromic designs to encourage the conversation about environmental awareness through our Green Wearable line. The debut piece is the Polar Ice Cap shirt which demonstrates the drastic melting of the North Polar Ice Caps from 1980 to 2009. Using water-based thermochromic inks and American Apparel Sustainable Edition organic shirts, the image of the 1980 ice caps will "melt" away as your surrounding temperature rises to 96.8 Fahrenheit. The image of the remaining ice caps in 2009 will then be revealed. These ice caps have been in place for 3 million years and in a 20 year span have cracked, divided and melted at alarming rates. These changes may lead to a dramatic shift in average global temperatures as the ice caps thin and sunlight directly passes through it to warm the ocean. The time is now and the choice is ours. WW will contribute to the growing awareness and donate a portion of each sale to The Climate Project, a non-profit whose mission is to educate the public and to raise awareness of the climate crisis at a grassroots level worldwide. For more information visit us at WebelowWear.com

Category:

Science & Technology

Tags:

• al gore
• Global Warming
• grassroots
• melting ice caps
• non-profit
• north polar ice caps
• the climate project
• Thermochromic Inks
• webelow wear