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Integrated Music Marketing Campaign

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Uploaded by on Oct 23, 2008

Study music business online with Berklee:
http://www.berkleemusic.com/welcome/musicbusiness_landing/?pid=2036

Berkleemusic instructor Mike King explains the main elements of an integrated music marketing campaign.

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People & Blogs

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  • I is appreciates all ur knowledges and of cauce i wills uses dis info...tanks!

  • Every artist / band should watch this video as he explains very simply how to market your music online.

  • good advice. informative.

  • Great stuff guys!  Right on point!

  • of course all us musicians have songs that should be on major labels.but in all seriousness, dont worry about what a record label can do, until u get to that point. this fear of getting "raped" by the industry is whimsical. if u make it to that point then asses the danger but until then dont worry about it. Its like worrying about winning millions because of how much will be taken out in taxes...until you win the millions, dont worry about it. dont put the cart in front of the horse

  • good advice man

  • he's not talking about music from an artistic perspective guys...dont get the wrong idea, this video is purely about building marketing relationships and making money. this video has nothing to do with selling out to labels and catering to the media...its just great advice on how to spread your music and make you successful as an artist

  • great advice with everything to be the best upcoming artist

  • The guess speaker is absolutely correct in every aspect.

  • I think these methods are becoming exctinct. nowadays you have to be your own marketing force, and invest in your band, because labels are less likely to do that stuff, instead they'd much rather rape you for a hit, then stash you on the shelf. You need bargaining chips if your going to get a good deal. also its different for everyone, no 2 people want the same thing.

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