The Mechanism's Dave Fletcher on Upcoming Trends: 2010 PRSA International Conference

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Uploaded by on Dec 17, 2010

http://www.prsa.org/Conferences/InternationalConference

Dave Fletcher, founder and executive creative director of The Mechanism, speaks at the 2010 PRSA International Conference in Washington, D.C. about trends he sees on the horizon, upcoming digital developments and how to best reach today's on-the-go consumer.

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  • @hek718 You make a great point, but keep in mind this was an interview about what's in the future. With the understanding that for maximum compatibility with browsers that support HTML5, you currently need a WebM version, another with Ogg, and another that uses MP4 - the spec isn't finalized yet, and there will be changes to (hopefully) ensure a standard for all. The future is coming however - and we should all begin to at least look @ how to best embrace it. Thanks for watching! - @davefletcher

  • what about browser compatibility issues with html5 and the video tag? You will need 3 different versions of the same video. I still think Flash is best for consistency.

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