Facebook Strong @Heart (Part 1)

Lisa Tate of WomenHeart and Robert Schumm of Bayer discuss the Facebook community Strong @Heart. (Part 1 of 2)

About Robert Schumm & Lisa Tate
Robert Schumm is Marketing Director in Bayer HealthCares Consumer Care Division where he oversees the Bayer Aspirin franchise. At Bayer, Rob conceived of and launched the first initiative to make consumers aware of aspirins life-saving benefit when taken during a suspected heart attack.
Lisa Tate has enjoyed a career of more than 25 years in public affairs, health care advocacy, and non-profit management. In 2007, she joined WomenHeart: The National Coalition for Women with Heart Disease as chief executive officer. WomenHeart is the only national, patient-centered organization dedicated to promoting womens heart health through advocacy, community education and patient support.

Category:

Science & Technology

Tags:

• Lisa Tate
• Robert Schumm
• Bayer
• WomenHeart
• Facebook community
• epatient
• pharma
• marketing
• connections