IGA Worldwide

IGA Worldwide is the leading dynamic in-game advertising network.
We provide unrivalled consumer reach and advertiser ROI through a rapidly expanding aggregate portfolio of premium retail pc and console games, including PLAYSTATION®3.

IGA is already serving hundreds of millions of impressions per week to tens of millions of highly engaged consumers across the globe, with the latest hit titles joining the network each month.

We use our gaming pedigree to create impact rather than intrusion. We use our proven ad metrics and technology to deliver industry-leading accountability. And as our name suggests, we do so worldwide. Welcome to IGA.

• Category

  People & Blogs

[OriginalDarkAardvark]

they should cut the cost of the game when they have in-game ads.

[C418]

All these ads look like warts on games.

[krmaguire]

I think they're really cool

[rorkimaru]

Sure they do. Often you will find a character wearing only a certain brand of clothing or using a specific product.

[rorkimaru]

I disagree, It can add to the realism of games when they have genuine ads in them. Billboards in GTA or the adds along the sides in sports games. I mean there are ads there anyway and they are usually just the company logo. Why not have real ads there. It just makes it more like real life. I don't think they could fit them into something like Uncharted where you're exploring a tomb and then you find an add for Red Bull or something, that wouldn't fit, but if integrated right they are ok

[ChaosBahamut]

"expected to reach $2 Billion in 2012"

Better enjoy the money then guys, cause that'll be the last year you can. (if you catch my drift, and yes I'm kidding)

[Spanktheevilmonkey]

I think in game ads are a step in the right direction, if they are in context they can even contribute something to a game.

Even those ugly posters you see in counterstrike and quake offer a change in scenery once in a while. Not to mention their hand in keeping old servers alive.

On the other hand I hope games don't grow to rely on game ads. People play games as a form of escape and a Mc cheezburger has no place in my fantasy land.

[HijoDeKaliman]

I miss fake ads (remember Mario Kart 64?) more than I love real life ads.

[l0lidude]

Even the old ones. I found at least 5 coca-cola ads in goldfinger just by pressing pause at random places.

[Sonicpro13]

Product Placement and Advertisement are two different things. This is cool. It's advertising and doesn't bother you. Ads are annoying when they pop and disrupt gameplay. (iPhone) However, Product Placement I find more fun. It's cool finding endorsements and mistakes for product placement. Ever watch a movie or TV show and they're using a computor. Most the time you can see an Apple. But in a movie like Iron Man, they have Apples on the back but are giant, futuristic, non-exsitant Macs. Cool eh?

[Craig Lewis]

I like adverts in games, so long as they don't look out of place.