IGA Worldwide

I think they're really cool

Sure they do. Often you will find a character wearing only a certain brand of clothing or using a specific product.

All these ads look like warts on games.

"expected to reach $2 Billion in 2012"

Better enjoy the money then guys, cause that'll be the last year you can. (if you catch my drift, and yes I'm kidding)

I think in game ads are a step in the right direction, if they are in context they can even contribute something to a game.

Even those ugly posters you see in counterstrike and quake offer a change in scenery once in a while. Not to mention their hand in keeping old servers alive.

On the other hand I hope games don't grow to rely on game ads. People play games as a form of escape and a Mc cheezburger has no place in my fantasy land.

I miss fake ads (remember Mario Kart 64?) more than I love real life ads.

Even the old ones. I found at least 5 coca-cola ads in goldfinger just by pressing pause at random places.

Ever seen 'The Island'? ._.*

Product Placement and Advertisement are two different things. This is cool. It's advertising and doesn't bother you. Ads are annoying when they pop and disrupt gameplay. (iPhone) However, Product Placement I find more fun. It's cool finding endorsements and mistakes for product placement. Ever watch a movie or TV show and they're using a computor. Most the time you can see an Apple. But in a movie like Iron Man, they have Apples on the back but are giant, futuristic, non-exsitant Macs. Cool eh?