Business Planning (2)-www.MarketingPlanNOW.com
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Uploaded by dan559500 on Jun 17, 2009
Before starting to prepare a marketing plan one needs to further understand introductory concepts. This second video (out of two) illustrates the following:
- Business Plan (B-Plan): Its structure made-up of few sub-plan, including the marketing plan
- Marketing Plan: Its structure made-up of four chapters: Analysis, objectives, budgeted action plan and control procedures.
The content of the previous video; Business Planning (1), includes the following:
- Management: plan, execute, control
- Business Planning: Vision, strategy, tactics, standards
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