Ashley Highfield, Microsofts managing director & vice president, consumer & online, outlined his vision for Microsoft to be a major player in television and how the back catalogue of TV programmes will increase through advertiser funding.
IAB news story: http://www.iabuk.net/en/1/microsoftwantstobeamajorplayerintv111009.mxs
Ashley Highfield biography: http://www.iabuk.net/en/1/engage2009speakerashleyhighfield.html
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