Digital multi-channel, on-demand and online media have drawn users away from traditional Public Service Broadcasting. Advertisers still need reach to engage with consumers but TV Ad spend is reducing and putting pressure on the commercial PSBs. Local news and youth programming are particularly hit. New sustainable models need to emerge but we need to look internationally to build scale rather than UK only funding of services and content. PSM needs to link to well-known brands and addressing users' needs.
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