Book Review: OGILVY ON ADVERTISING

For all those who've been in the ad business as I have -- I know you'll appreciate this...
Ogilvy on Advertising. It's a little dated -- published in 1983 -- but some of the lessons that Ogilvy talks about in his book still stand today -- and of course some don't.
Here's an excerpt: ... "I assumed that advertising would go through several changes before I retire -- so far there has only been ONE -- that's television, as it has emerged as the most potent medium for selling most products today".

What do you think he'd say about television today vs. Inbound marketing.

Category:

Education

Tags:

• advertising
• book review
• Ogilvy