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ANC Shoptalk: Mobile Marketing in the Philippines 1/2

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Uploaded by on Apr 4, 2011

In the world of marketing...
It's all about capturing the ever mobile consumer in whatever platform he is on.
This trend created the need for more innovative campaigns that are accessible on your cellfone, tablet or netbook.
And here in the country...
One group is at the forefront of everything that has to do with mobile marketing...
That's the internet and mobile marketing association of the Philippines.

Guests:
HANS ROXAS CHUA, President, Internet & Mobile Marketing Association of the Philippines
MANNY FERNANDO, Chairman, Mobile Marketing Conference 2011
JOJIT ALCAZAR, Co-Chairman, Mobile Marketing Association Philippines Council
ROGER FILOMENO, Research & Development Specialist, My Mega Mobile


March 31, 2011


Host: Ria Tanjuatco Trillo
Executive Producer: Martha Vinzons
Associate Producer: Maia Yco-Luna
Writer: Koreena Tulio
Guest Coordinator: Aiza Lumbuan
Researcher: Charina Trinidad
Director: Rommel Pedrealba

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  • The challenge that faces Mobile Marketers is how to reach the target market - at times, simply no specific up-to-date database is available. That's where Proximity Marketing comes in. See MarketlinkPH PROXIMA SMS in action as it sends SMS with customized SenderID to all mobile devices within up to 1.5km radius - without a need for database. Search on MarketlinkPH or PROXIMA SMS in Google of YouTube.

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