http://www.youcar.tv
Following the teaser ad released in mid-January, and no longer able to keep the full spot contained, Lexus has unleashed "The Beast," the company's first-ever Super Bowl commercial, prior to Super Bowl XLVI on Sunday, February 5 on NBC.
The :30 second commercial features the all-new 2013 GS as it breaks free from containment, illustrating the company's move in a new design direction for the brand. The spot also hints at the additional new vehicles Lexus will unveil later in the year, which are waiting in the wings for their turn to burst onto the scene.
"The all-new Lexus GS is showcased in this ad because it's the first model to feature the new look of Lexus and it's also the first of nine new or updated models we'll launch this year," said Brian Smith, Lexus vice president of marketing. "This spot looks very different than anything Lexus has done before and demonstrates to the 50-million-strong Super Bowl audience that 2012 will be a breakthrough year for Lexus."
The :30 second commercial is scheduled to air at the end of the first quarter of Super Bowl XLVI. An early look at the commercial can be seen today on Lexus social media channels, including Facebook.com/Lexus and YouTube.com/Lexus.
@suciaaguadecoco i just stated 7 cars that cost twice as much as this lexus, now i don't know if you autism, or ur blind but seriously your comments are just becomeing stupid as hell, and why would i buy lfa when i can buy the r8?
londonas2 2 weeks ago
@londonas2 you are the dumbass lol. u didnt read what i said? You said you rather buy an AUDI which COSTS TWICE AS MUCH!!! lol the R8 sure.....but that is considered a supercar idiot. Try to buy the Lexus LFA with ur R8 Money. fking dumbass lol.
suciaaguadecoco 2 weeks ago
@Neno8403 no kiddo you just pay at least 25% the name of the car.and this is called stupidity.when you will grow up,at yours 75 you will see it like a revelation.the A6 the 5 series and E class also.but after you analize this shit think for your self dont let the sellers think for your ass.
poatenamchef 2 weeks ago
@londonas2 and if you want a twice expensive one then any of the five r8 models, audi q7 v10, audi s8, even the rs6 is the double the price. lol before posting please know your facts
londonas2 2 weeks ago
@Neno8403 lol to you people who can only afford to buy a lexus they are reliable lol get lost kid
londonas2 2 weeks ago
@suciaaguadecoco you are because u don't even know the price of the car, because all of the cars i have mentioned in previous post do cost more than this shitty lexus, so whos the dumbass here?
londonas2 2 weeks ago
@londonas2 you are such a fking idiot LOL. U said you would rather buy an audi "which costs twice as much" look at your own post dumbfk. I asked you which audi would cost 2x as much as the GS. You stated the figures yourself. only the R8 would qualify. Which I also mentioned in my post. So who's the dumbass here? lol
suciaaguadecoco 2 weeks ago
@poatenamchef Hmmm, I guess just as pointless as the A6, 5 Series, and E-Class. You bitter, princess???
Neno8403 2 weeks ago
@londonas2 J.D. Power, CR, and numerous other credible automotive outlets (which strikes you off the list) have ALL agreed for the last 20 years, that Lexus makes the most reliable cars in the business, and trounces all of the three German automakers. You're an idiot of all idiots, if you don't know that German cars have atrocious reliability, and that Lexus has the benchmark in that regard.
Neno8403 2 weeks ago
@Johncarson9113 exactly
londonas2 2 weeks ago