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Integrating Social Media Into Your Business Strategy

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Uploaded by on Aug 28, 2009

http://www.cmabc-pd.com/index.php/seminars/ Join Shane Gibson as he walks you through the steps necessary to implement social media into your business strategy. In this session, you will learn:
• The role of social media in marketing, service, operations and stakeholder management
• Core social media marketing success principles
• 10 major social media errors organizations make and how to avoid them
• How to develop a set of solid social media guidelines for your organization
• How to deal with negative feedback about your brand online
• How to develop and execute and Social Media Marketing plan that works

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