Brian Gruber Fora TV

"YouTube + C-SPAN" = Fora.TV, High Brow Video Site, Has Sponsorship Deal with Pfizer


Fora.TV, is a bit of an amalgam of C-SPAN and YouTube: a vast collection of authoritative academic, government, NGO and business conferences, speeches and summits from around the globe.

Health care is a substantial channel on Fora, and Pfizer has just come on board as the channel sponsor. It's the first sponsor for Fora.

We think for image-conscience companies like Pfizer, being associated with such authoritative content is a big plus. As we figure out the commercialization of niche Web video, the sponsorship model is the way to go.

Here's the Wall Street Journal's Lee Gomes with a very interesting take on the sector and Fora.

William Randolph Hearst III is the principal investor in the company.

I caught up with Fora founder and CEO Brian Gruber in his San Franicisco office a few weeks back. Brian is a former senior executive at C-SPAN and ZDTV.

-- Andy Plesser

Posted on Wednesday, September 12, 2007

Category:

People & Blogs

Tags:

• Pfizer
• FORA
• Gruber

[GnosisMan50]

FORA just revamped their web site and though it may look pretty, the streaming video is pretty @#cked up! It keepsstopping and starting in bits a pieces!! you can't even tell if it's buffering. it really ticks me off! I've sent four e mails to FORA on this problem and no reply...

Their web site was so much better before they turned it black..I thought it was supose to be better but it's worse!!

[creten69]

your an alcoholic.

[lbaquerizo]

yeah and he is the only one that believes his idea works

[buddybleau]

You'll find that Fora tv sucks.

[xinemommy]

This is GENIUS!!! I just signed up =) Thank you so much!