Ocean Levels

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Uploaded by on May 17, 2007

Great Billboard for WWF

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Entertainment

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Standard YouTube License

  • likes, 5 dislikes

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  • i have lived 48 yrs and i have changed alot, so as for the earth it has been around millions of years and she has changed too. We just need to be better caretakers of this wonderful living Earth. and she will take care of us.

  • Fuck the World Wildlife Fund

  • who wants to go swimming?

  • great billboard... but i prefer the other one that´s at weshow commercial channel

  • very nice idea.

  • Wow. Draft FCB have come up with a brilliant outdoor piece that expresses the message so well, it shouldn't even be considered advertising, but an ingenious communication tool.

  • The board respects celestial mechanics (Kepler Rocks!). It's perpendicular to the equator, with an unobstructed exposure to the west. The "waves" start at about 12:00 when the sun crosses the threshold above the board. The challenge was not the sun's azimuth, but altitude, which due to the Earth's tilt requires the scalloped awning's shape to be distorted so the shadow appears correct. Thanks to CBS Outdoor, and PLEASE support the WWF.

  • From what I can tell it looks like it starts working as the sun passes over it after noon sometime. So the water level would never go back down, if would stay high, the sun would set, and the water level would just slowly fade.

  • I don't think this is real, is it? A rough computer simulation, maybe? The shadow wouldn't "rise throughout the day": it would lower until noon, and then rise. Also, unless the sign were located on - and perpendicular to - the equator, the shadow would travel across the billboard (matching the changing azimuth of the sun), not straight up.

  • amazingly clever

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