TEDxAdelaide - Byron Sharp - The Science of Marketing

Interesting in marketing? Byron Sharp draws on years of research at the University of South Australia and his marketing knowledge to answer questions and dispel common misconceptions about brand growth, competition, loyalty, advertising and price promotions.

About TEDx, x = independently organized event

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.

Category:

Science & Technology

Tags:

• TEDx
• TEDxADL
• TEDxAdelaide
• marketing
• UniSA
• adelaide

[ElectricCmusic]

This mans views on marketing are not accurate. Only 1% of brands are truly loved, e.g. if you are thirsty and have £1.20 in your pocket and looking a drink do you purchase the 20p cola or £1.19 Coke? e.g. someone earning £12,000 a year purchasing a £600+ iPhone, then an iPad £400+ and then a mac book £1,000+. 80% of apples customers may only buy one of these products. with such large margins on profit and good marketing however apple today are making more profit than any other mobile manufacture

[kathclaire]

I last saw Byron present at UniSA for the launch of his book 'How Brands Grow'. He's always good but its nice to hear him talk about 'sciencey' stuff.

[armandomariacorsi]

that comes from the book "How Brands Grow"

[xXxcathiexXx]

I've seen some very insightful stuff from the Ehrenberg-Bass Institute over the years, and their research seems to be getting better and better.

[TheMrParev]

Very interesting!!