New Sony 3D TV advert featuring Kaka

This is the new TV commercial by Sony for their forthcoming range of 3D enabled BRAVIA TVs. The advert will be rolling out across Europe over the next few weeks, but is already on screens in Spain, Italy and Portugal.

Directed by well-known director Jonathan Glazer (Blur, Radiohead), the advert was shot in 3D using Sony's own 3D cameras, but is obviously uploaded here in 2D. The idea behind the advert is that viewers from a standard TV will have to imagine what the advert will look like in 3D.

However, for those people lucky enough to live near a 3D-enabled Sony Style store, they will be able to view the advert in all of its Full HD 3D glory.

This advert was unveiled at the UEFA Champions League final 2010 in Madrid, during which Sony also projected a specially commissioned 3D projection onto the side of two buildings. Check out some of the footage from these events elsewhere on our channel.

For more information Sony's 3D range of products, visit http://www.sony.co.uk/hub/bravia-lcd-...

• Category

  Sports

[juliacm1]

MY EYES HURT!!!

[blixem59]

It's the clog dance from the ballet La Fille Mal Gardee.

[Ngatcha2011]

How was this advert ever commissioned? After 3 seconds I feel cross eyed.

[iiGerardoii]

MY PENIS HURT!!!

[rockstarahmed]

@VWchoupette71 the people aren't very big on one image that's how 3D images are I have the Sony Branded Playstation 24inch 3D Display and I see images like those all the times and it is true you will have a headche that's why they say DON'T PLAY FOR TOO LONG CONTINOUSLY if you don't wan images like those just put on the lowest 3D Effects

[VWchoupette71]

It's a very good exemple of what it should NOT TO DO in 3D ! The images left and right haven't the same dimensions (players are taller on an image than on the other). Once again, the public will not appreciate the 3D because it will have a headache by looking this video on a TV 3D !!!

[tkdkadir]

Don't watch the vid. It's bad for your eyes.

[markusboyd3]

Who is the music by, Is it Verdi?

[Marc Hopwood]

thats F***ing perfetic

[Moratorium]

I am not convinced.

[coolzthe]

Maybe it's not?

[uniqueunuch]

I am currently boycotting Sony. For more info, go to hubpages.com under "neandranaut" or watch my video "Don't Buy Sony" on this site.