Win the POP battle and Win the Retail Sales War

Most CG Stakeholders view POP as critical to their sales effort. In the absence of an available sales floor associate there is nothing left to direct a retail customer to a product by the sign.

In the past, having the right POP at the right place at the right time was difficult with so much POP to be installed and maintained. Now, PopTRACKER™ makes it easy. PopTRACKER™ is the component of VelociTRACKER™ that helps all Supply Chain Stakeholders to manage Point of Purchase Signs and ad materials in stores.

Using PopTRACKER™ it is possible to perform audits, per store and per aisle, to ensure that the right sign is in the right place at the right time.

Category:

Science & Technology

Tags:

• POP
• Point of purchase
• retail sales
• merchandising
• increase retail sales
• tracking
• compliance