Wall*E + Kleenex = Iron*E

UPDATE: Greenpeace and Kimberly-Clark have announced the successful resolution of the Kleercut campaign as the maker of Kleenex has established a new sustainability policy focused on protecting Endangered Forests. To find out more go to

http://www.greenpeace.org/kleercut

In what must surely be the height of tragic irony, Kimberly-Clark is using Wall*E, a movie about conservation, to sell Kleenex, a disposable paper product containing absolutely no recycled content.

We teamed up with Mark Fiore, celebrated political cartoonist and friend of Greenpeace, to make this animated short. It features a new character called Kleer*E who gobbles up forests and spits out boxes of Kleenex.

Join us in telling K-C to stop the Iron*E! Instead of putting money towards looking like they're "green," the company needs to actually become green by improving their environmental practices.

Category:

Nonprofits & Activism

Tags:

• Greenpeace
• Kleercut
• Kimberly-Clark

[japester]

"yes we cut down trees for paper

we also plant trees to replace them, we arent stupid, if we dont plant more trees there wont be trees in the future to cut down"

Who is this enlightened "we" of which you speak? If humans weren't so stupid and short-sighted, there wouldn't be a NEED for environmental messages like this one. Our history, if you care to peruse it, is a clear example of how we regularly fail to take simple steps such as the one you described.

[ClubSamich07]

...the creators of Wall*E chose a conflict that would resonate with the public because we recognize the potential consequences of our neglect. My point is that, regardless of their intent, the creators made a romantic, environmental film. Toxicity, waste, and blind consumerism are undeniably central parts of the film. Most importantly, Kleenex is part of the problem. For them to use the movie to advertise their product truly is ironic.

[1997seanmac]

@Alphaman7100 WTF has that bullshit got to do with greenpeace? Plus we dont need to flood them because there already flooded! South america has an almost 92% Of its population mixed race. Africa has got a vast percent of its population white or arab and asia has massave movement of people. Also most white people love there countries becoming more diverse and rascism free! Theres no genocide just movement of people. People like you are sick!

[Alphaman7100]

Nobody is saying we must flood African countries with mass immigration to make them more multicultural. Nobody is saying we must flood Asian countries with mass immigration to make them more multicultural. Nobody is saying we must flood South American countries with mass immigration to make them more multicultural.

Multiculturalism and mass immigration into White countries and White countries only is GENOCIDE.

Anti racism is a code word for anti White.

[MrWambo1996]

Awesome made !!!

Awesome message !!!

Well done !!!

[KellyThundercloud]

Greenpeace, I hope you understand that clear-cutting trees is not the only problem there is with paper making. So many companies promote their products as being "environmentally friendly", but if you really dig into the details and use common sense, you'll see that it's only labeled as so. Kimberly-Clark is one of the many who is guilty of this. I hope you are also concerned about the water bodies which are invaded by the paper mills.

[moonomatic]

@htvfd460 It's no different than someone taking their children to church and brainwashing them into being a christian. The only difference is that this message is a positive one that could potentially change the way we live in a positive way. So many different companies use childrens tv icons to sell their useless crappy products. Why can't Greenpeace do the same to promote sustainable living? I think it is a great move from Greenpeace.

[darksminky]

I'm an advocate of the destruction of the older trees that don't grow back fast (go Pine!!!)

but this is just plain ridiculous. . . . .

[htvfd460]

Interesting that Green Peace would use an Icon to manipulate the public. Doesn't seem like its really peaceful to take advantage of children's innocence threw a cute character. I think this is one of the most horrific forms of communicating. Its pretty much the same as a kid being mentally abused by a nasty mean alcoholic. Leave the innocence alone and find a way to get the point threw in a less harmful way.

[tinjikohaha]

fuck trees I wont leave that long to feel the negative efects of blowing my nose