UPDATE: Greenpeace and Kimberly-Clark have announced the successful resolution of the Kleercut campaign as the maker of Kleenex has established a new sustainability policy focused on protecting End...
UPDATE: Greenpeace and Kimberly-Clark have announced the successful resolution of the Kleercut campaign as the maker of Kleenex has established a new sustainability policy focused on protecting Endangered Forests. To find out more go to
In what must surely be the height of tragic irony, Kimberly-Clark is using Wall*E, a movie about conservation, to sell Kleenex, a disposable paper product containing absolutely no recycled content.
We teamed up with Mark Fiore, celebrated political cartoonist and friend of Greenpeace, to make this animated short. It features a new character called Kleer*E who gobbles up forests and spits out boxes of Kleenex.
Join us in telling K-C to stop the Iron*E! Instead of putting money towards looking like they're "green," the company needs to actually become green by improving their environmental practices.
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Come on Greenpeace.. The planet will outlive humanity and live will move on.. With a few million years of repairs perhabs but thats just an instant for the planets lifetime anyway..
This was stupid. I watched it only because I was interested in what it was about. Did you ever stop and think that the Wall-E tissue box was a promotional tie-in for the movie, not an attempt to make some sort of statement? Just enjoy the movie. Don't analyze every piece of merchandise surrounding it, trying to find something that doesn't tie in with its message! Wall-E was a brilliant movie, and it should be enjoyed as such. Using it in this manner dilutes its meaning, and makes it look silly.
The movie talked about real issues, and this is real. 4000 acres a day is not silly, and brand damage is a very useful tactic. Would you over look the message of this brilliant movie, and support Kimberly-Clark in the destruction of a 10000 year old biodiversity?
I don't think Kimberly-Clark, or even Pixar for that matter, saw the irony in having this promotional tie-in, as obviously, pixar had to approve the promotion, and design the box. It was Greenpeace who over analyzed it, and turned it into something more than it was. Also, not everything in Wall-E was an environmental message. There was brilliant social satire, romance, and excellent use of parodies and references. Wall-E was not just some SAVE TEH EARTHZ thing, so stop treating it like that!
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If there was no need for trees people woundn't plant them.