Legal services are not sold, they are bought. Lawyers have misconceptions about what law firm marketing and selling is. It's not pitching, it's interviewing. You should ask other people about what's going on in their business and personal lives, and see if you can solve their problems with legal services. A key element of law firm marketing is knowing whom you want to work with. Lawyers should identify who that person is and identify what you're good at. Once you've identified those people who can give you that work, your law practice will be something you enjoy.
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