"Do You Speak Human?" by Eric Karjaluoto, smashLAB

Video from Eric's keynote at the J. Boye Conference: Aarhus 10.

Abstract: Something changed. PR, advertising, press releases, and all that other stuff that seemed to work so well, all of a sudden... didn't. Worse yet, everyone else started to speak up—sometimes more effectively than those using traditional means ever did.

Meanwhile, United Airlines gets trashed for breaking guitars, Starbucks shuts down a bunch of stores, and Belkin is lambasted for doctoring product reviews. Oh right, and major corporations like GM started looking to the government for hand-outs. What just happened?

Eric's a bald guy with a lot of ideas. One of them is that the only way to meaningfully communicate is to cut through the polish, cast aside the formality, and just speak "human." In his mind, this means engaging openly, making mistakes, and even firing your call center.

Join this keynote, in which Eric will share his suggestions on how your company might better connect with customers.

Category:

Education

Tags:

• jboye10