Peter Kubelka - Schwechater 1958

In 1957, Peter Kubelka was hired to make a short commercial for Scwechater beer. The beer company undoubtedly thought they were commissioning a film that would help them sell their beers; Kubelka had other ideas. He shot his film with a camera that did not even have a viewer, simply pointing it in the general direction of the action. He then took many months to edit his footage, while the company fumed and demanded a finished product. Finally he submitted a film, 90 seconds long, that featured extremely rapid cutting (cutting at the limits of most viewers' perception) between images washed out almost to the point of abstraction — in black-and-white positive and negative and with red tint — of dimly visible people drinking beer and of the froth of beer seen in a fully abstract pattern.

Category:

Film & Animation

Tags:

• kubelka
• schwechater
• beer
• art
• short
• film

[borowczyk76]

I'd pay a million dollars to have this commercial play during the Superbowl.

[nickot75]

I love this film !

Peter Kubelka is a great artist , I saw him at Avanto Festival -Helsinki- and to show how important is the phisical aspect of film . . . he unrolled the film through the viewers !!

He is great , original , radical , subvdrsive !! We need more man like him among filmmakers!

[vincentkoreman]

not a very good print, in reality its much brighter and the tone is much deeper, but cool to have it online! thanks!

[MelGibsn]

what the fucks happening?

[Osthropek]

gives me hope that there are still people doing it their own way

[MissBillieDove]

Trolling, like a boss.

[SABRENOSE]

I'd drink it

[pipefx64]

@aveFger LOOKS LIKE SOMEONE'S GOT A BAD CASE OF INTERPRETOSIS

[mabeysan]

genius

[luxmovingimage]

If you 'd like to find out more about the works of the Austrian filmmaker and his experiments with sound and image visit our artists section on lux.org.uk

[grimcity]

Amazing. I bet Mr. Kubelka was awesome at life, because this was an epic win.