Website Optimization Without a Committee: Using Testing to Make Decisions- Part 1

Hospital marketers today are spending more of their advertising budgets to drive traffic to their websites. However, research shows they are converting only 2 percent to 3 percent of visitors into actual patients. Learn how to use online automated testing, instead of a committee, to make informed changes to your website that will improve performance, engage users, and boost ROI for your online marketing initiatives.

In this webinar you will learn:

1.) Common website enhancement challenges
2.) Latest trends for online conversion optimization
3.) Fundamentals of multivariate testing
4.) Impact of testing at Loma Linda University Medical Center
5.) How to empower your marketing team to test new offers and content ideas

Category:

Education

Tags:

• website optimization
• healthcare marketing
• marketing
• earthbound media group
• earthbound media
• multivariate testing
• ROI