The Wake Up Call of Consumerization

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Uploaded by on Sep 29, 2011

So much can change in a year. In 2010, the first year in which we conducted the Consumerization of IT research, a lot of organizations thought the changing landscape brought on by use of consumer devices and social media in the workplace was one they could sidestep or was someone else's problem. Flash forward a year and the mindset has changed.

Listen to Lee Ward, VP, GOIS, talk about how organizations have woken up to the reality of consumerization and the challenges they face.

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