More Bad News for Music Marketers

NEW YORK (YouTube.com/AdAge) -- The fortunes of music marketers continue to decline as consumers' music-related habits change for the worst. Although digital piracy gets all the publicity, it's only one of several trends that have converged into a choke hold on music industry revenue streams. In his presentation to the recent Digital Music Forum East, The NPD Group's senior analyst Russ Crupnick had nothing but grim news for marketers. These are some excerpts of his remarks about NPD's latest national study findings.

Category:

Entertainment

Tags:

• performing
• arts
• advertising
• marketing
• music
• musical
• musicians
• consumers
• CD
• CDs
• download
• downloads
• iTunes
• economy
• economic
• recession
• downturn
• album
• albums
• song
• songs
• fans
• Natalie
• Zmuda

[asdabi]

hey guys listen up..the truth the facts is.. WHAT is cd? uh? hmm oh yeah now i rem..in the early 2000 still used to buy that...but its dead not bcos they sell it for 18 bucks or 100 bucks..bcos who has still cd players left at home???? even in cars there is usb. Ppl carry music in their iphoe. ipod. creative mp3 plyr, samsung, LG blah blah even nokia phones with 500mb sd card more than sufficient..who still owns discman or walkman (cassettes?) Thats abt it think!!!!

[Harrysound]

The music industry needs to catch up,get your fingers out of the pie,cut out the middle men,sign the artists,promote them and release the songs online for a fair price in every region in a quality and format of my choice and i'm there.

Be there before the torrents,at the whisper of a leak release it legally...bang...sold.

[Krshna28]

@JTC31290 Spot On! That's exactly why I hardly buy any music at all!!!!!

[JTC31290]

My argument is this, the reason CD/music sells have died down so much in the last few years is not just because of piracy, but because of economic crises. I'm not paying $16-18 for one song on a CD. Artists could honestly not give a shit if you pirate their single, it's the album that counts. They want their single out there, they want you to take it. Have it, love it, hype it for them. I mean, we hear the single for months on the radio, we can go on youtube and listen for free as well.

[Peartreeism]

May I use your video, "More Bad News for Music Marketers" for my school project? I assure you that it will not be used for commercial purposes in any way, shape or form.

[asocietyred]

how bout you help me market my music

[asocietyred]

not everyone pulls mix tapes but its a good idea

[thegreatcrates]

Plus,think about all the free mixtapes they gotta put out just to hype a million people into buying that 1 $18 hard copy every 1 to 2 years.Artists put out like 25 mixtapes for every album.Why not sell them all at $5...sellin 20m copies per mixtape x $5 x 25tapes=DAMN.

[thegreatcrates]

Lil Wayne sold a mil in the stores his first week.Okay,now,think about how many ppl bought the bootleg off the street for $5.Musta been at least 20mil.Easy.18m x 1=18m.20m x 5=100m.What's better??

[thegreatcrates]

All the music industry needs to do to sell more CDs is bring the fuckin prices down to bootleg prices.Theres no way you're gonna sell CDs for $18 anymore.You gotta change with the market,like everybody else.