This is a great book for non-profits, small businesses, and personal branders. John Jantsch covers every piece of marketing that might be relevant to your business, whether it's business cards, how you website should be set up, how you should answer the phone, etc, etc, etc. I would definitely recommend that you pick this up and learn from it.
This is a video book review of John Jantsch's Duct Tape Marketing from Eric Pratum, Grizzard.com's Associate Director of Digital.
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