Alert icon
We're changing our privacy policy. This stuff matters.  Learn more  Dismiss

Brain-Scan Testing of Political Ads

Loading...

Sign in or sign up now!
4,812
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Oct 22, 2008

NEW YORK (YouTube.com/AdAge) -- U.S. politicians and the marketing agencies that serve them are keenly interested in using neuromarketing techniques in their election advertising campaigns. That's one of the points that comes out of the Martin Lindstrom's new Doubleday book, "Buy-ology." The book is actually a report on the globe-trotting marketing consultant's three-year, multi-million dollar research project that exposed 2,000 consumers to branding materials while scanning their brains.

  • likes, 2 dislikes

Link to this comment:

Share to:
see all

All Comments (2)

Sign In or Sign Up now to post a comment!
  • Take heed, people.

Loading...
0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more