NEW YORK (YouTube.com/AdAge) -- U.S. politicians and the marketing agencies that serve them are keenly interested in using neuromarketing techniques in their election advertising campaigns. That's one of the points that comes out of the Martin Lindstrom's new Doubleday book, "Buy-ology." The book is actually a report on the globe-trotting marketing consultant's three-year, multi-million dollar research project that exposed 2,000 consumers to branding materials while scanning their brains.
Take heed, people.
bobbygnosis 2 years ago